Zoho vs GHL vs HubSpot – CRM Comparison 2025

Zoho vs GHL vs HubSpot: A Detailed Comparison of the Top CRM Platforms in 2025

Choosing the right CRM is vital for business growth in 2025. This article compares Zoho vs GHL vs HubSpot — three of the most popular CRM platforms — to help you find the best fit.

In this article, we’ll break down how these three CRM giants stack up in terms of features, pricing, integrations, support, usability, and best-fit use cases. Whether you’re a startup, a scaling agency, or a large enterprise, this guide will help you decide which CRM aligns best with your business needs.

📌 Table of Contents

1. Overview of Each Platform
2. Key Features Comparison
3. Pricing Comparison
4. Marketing & Automation Tools
5. Sales Pipeline & Reporting
6. Ease of Use & Interface
7. Integrations & Ecosystem
8. Customer Support & Community
9. Best Fit Use Cases
10. Pros and Cons Summary
11. Final Verdict
12. Additional Resources

1. Overview of Each Platform

🟠 Zoho CRM

Founded in 1996, Zoho offers a wide suite of SaaS products, with Zoho CRM being one of its most prominent tools. It caters to businesses of all sizes, with strong customization, integrations, and a focus on data privacy.

Website: https://www.zoho.com/crm/

🔵 GoHighLevel (GHL)

GoHighLevel, commonly known as GHL, is a relatively new but fast-growing CRM and marketing automation platform tailored specifically for agencies. It combines lead generation, pipeline management, funnels, scheduling, and more under one roof.

Website: https://www.gohighlevel.com/

🟢 HubSpot

HubSpot is a widely known all-in-one CRM that started with inbound marketing but has since expanded into robust sales, service, and operations hubs. It appeals to startups and enterprises alike for its easy onboarding and rich features.

Website: https://www.hubspot.com/

2. Zoho vs GHL vs HubSpot – Key Features Comparison

3. Zoho vs GHL vs HubSpot – Pricing Breakdown

Note: GHL pricing is flat and includes unlimited users for agencies, while Zoho and HubSpot use per-user pricing.

4. Marketing & Automation Tools

• Zoho CRM: Offers powerful workflows, AI predictions (via Zia), email campaigns, and SMS integrations.
• GHL: Arguably the best in agency-centric automation, with built-in funnel builder, SMS/email campaigns, call tracking, and white-label features.
• HubSpot: Advanced automation tools in its Marketing Hub, plus A/B testing, lead scoring, and personalization.

👉 Check out our AI-powered tools article to see how platforms are integrating AI for marketing.

5. Sales Pipeline & Reporting

• Zoho: Visual Kanban pipelines, deep reporting with custom dashboards.
• GHL: Drag-and-drop pipelines ideal for agencies and consultants.
• HubSpot: Rich deal flows with forecasting and advanced CRM analytics.

6. Ease of Use & Interface

• Zoho: Steep learning curve initially, but highly customizable.
• GHL: Modern UI, but less intuitive for non-marketers.
• HubSpot: Easiest to onboard and adopt. Friendly for all user levels.

7. Integrations & Ecosystem

• Zoho: Over 800+ native apps, integrates well with Zoho ecosystem.
• GHL: Integrates well with Twilio, Stripe, Facebook, but has fewer third-party connectors.
• HubSpot: 1,000+ integrations, great App Marketplace (see HubSpot integrations).

8. Customer Support & Community

• Zoho: Email/chat support, paid premium support, and user forums.
• GHL: Email/live chat, strong FB community, but documentation is limited.
• HubSpot: Award-winning support, academy, live chat, forums, and partner ecosystem.

9. Best Fit Use Cases

10. Pros and Cons Summary

Zoho

Pros: Affordable, scalable, strong AI tools, private data hosting. Cons: Learning curve, UI not the most modern.

GoHighLevel

Pros: All-in-one for agencies, excellent marketing tools. Cons: Limited integrations, UI can lag.

HubSpot

Pros: Great UI/UX, robust features, rich ecosystem. Cons: Pricey at higher tiers.

11. Zoho vs GHL vs HubSpot – Final Verdict

Choosing between Zoho vs GHL vs HubSpot depends on your business model and scale:

• If you’re an agency: GHL is hard to beat.
• If you want AI and flexibility: Zoho is powerful and cost-effective.
• If you value ease of use and robust features: HubSpot shines — especially for content and inbound-driven growth.

Still unsure? We help businesses choose and implement the right CRM at CodeScaleUp — reach out today.

12. Additional Resources

• Zoho CRM Product Page
• GoHighLevel Demo
• HubSpot Features Overview
• AI Copilot for Productivity
• Contact CodeScaleUp for CRM Help

Code Scaleup

Previous Post

Keap CRM: A Detailed Review for Small Businesses